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This site midwestpunch.com states the following, "Welcome to Midwest Punch Embroidery and Applique." We noticed that the website also said " As wholesale specialists in the garment decoration industry, Midwest Punch Embroidery and Appliqué is committed to making your business busier! Whether youre a Marketing and Promotional Items specialist in need of product for your client, a fellow garment decorator in need of our signature custom-created distressed applique product or just looking for some help on a special order were here to help." The header had Custom Embroidery in MI as the highest ranking keyword. It was followed by Distressed Applique MI, MI, and Michigan which isn't as ranked as highly as Custom Embroidery in MI. The next words the site used was Midwest. Machine Embroidery Designs was also included but might not be viewed by web crawlers.